Dear visitor,
We appreciate reading this blog which is made by four students of NHTV University of Applied Sciences, who are mainly from different fields of study.
Eline Spek: student second year leisure management.
Floor Bruschinski: first year student leisure management.
Juul Kessels: first year student FBTR.
Gregor Settelmeier: second year student international logistics and transport management.
Our assignment for these 3 weeks is to choose a company and finding out what the “Branded Customer Experience” is in the concept of the company and how they maintain quality. Furthermore, we have to find out if that concept will work in Europe.
We chose the company "Bass Pro Shops" which is one of the major retailer chains specialised in selling outdoor equipment, with regard to hunting, fishing and camping. The company has established it´s shops in the U.S. and Canada. Our emphasis is on analysing their marketing concept, with regard to location, formula and target group, and if their particular concept would also be successfully applicable in the Dutch or European market.
Plan of approach
1. Internet research
• Company (History, Layout of the stores, etc.)
• Market strategy
• Concept (locations, target group and the formula)
• Marketing Mix (4 P’s)
• Research on existing competitors on the Dutch/European market
• SWOT-Analysis (if time is still available)
2. Interview
• Compilation of a questionnaire
• Targeted at: Customers, management and employees
3. Sorting out possibilities of implementing the concept in the Dutch/European market
Cheers
Eline Spek
Floor Bruschinski
Juul Kessels
Gregor Settelmeier
