Concept

Locations
The Bass Pro Shop has vested itself in 28 different states with a total of 63 different stores. Each store is uniquely designed to pick up the local flavour of the area’s outdoor heritage. You also can find pictures of local fisherman and hunters. Each stores tells you something about the history of the location where the Bass Pro shops were vested.

Target Group
When you walk into the store you can see immediately who the target group is, the outdoor people and adventurers. The whole stores is equipped for this target group. You can find everything about fishing, hunting and camping, but also material for active outdoor activities for examples quads and boats.

Formula
The Formula of ‘Bass Pro Shops’ is being more than just a store. They want to create a environment that regards part as museum, art gallery, part education, conservation and entertainment center. When you walk into this stores you see different landscapes and you experience the feeling of the outdoor life. To create this feeling they use decoration like waterfalls, stuffed animals and different kinds of flora. Bass Pro Shops wants to inspire people to love, enjoy and conserve the great outdoors.



Bronnen:
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