SWOT Analysis of Bass Pro Shops
- Strengths:
Stable sales force
Well educated sales force
Comprehensive product lines
Technical expertise with different product lines
Wide variety with many price points on different lines
Good marketing leverage with outdoors man
Privately owned company that has abundant financial resources
Well known brand name for outdoor fishing, hunting and boating supplies
Respected company with a strong brand name
Committed Employees
Alliances with other firms to carry their products
- Weaknesses:
Old fashioned management that does not follow technology
Inflexible store ideas that do not stay with market trends
No innovation in store set ups or displays
Deals only with large accounts and misses the more specialized producers of hunting, fishing and boating equipment for the avid outdoorsman
Limited in-depth product usage and experience
Vulnerable to technological changes
Rapid growth loses the strategic direction
Limited distribution of products
Higher costs than competitors
- Opportunities:
Rapid Market Growth in large outdoor areas
Rival firms are complacent and not attacking
Opening of foreign markets
Demographic shifts in who is hunting, fishing, and boating
New technology for the outdoors man
Sales decline for competitors and substitute products
- Threats:
Entry of foreign competitors in new markets
Introduction of substitute stores
In the decline stage of the product life cycle
Changes in federal policy on the environment, hunting, fishing and boating
Demographic shifts in the customers
Poor performance by all firms in sales, promotions and distributions
International political turmoil in new markets
Sources:
http://www.freeonlineresearchpapers.com/bass-pro-shops-marketing-strategy-outline
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