Marketing mix

Place
As we said before there are 63 different stores all over Canada and America and each store is uniquely designed to fit in the local area. When you look at the locations you can see that there are more stores in the east than in the rest of America because of the popularity of outdoor activities here. There are only 2 stores in Canada, but they are building the third one in Montreal at the moment.
When you look international there are no other countries who has a Bass Pro shop. When you look at the European market there are a lot potential customers, especially in countries like Swiss and Austria, also in parts of Scandinavia because of the popularity of hunting there.

Price
When you look at the prices of the products they sell in the Bass Pro shop, you can say that they have normal prices. The products they sell have average prices. You can compare the prices of Bass Pro Shops with the prices of Rei Outdoor for example and then you will see that they are alike, they also match prices with different stores. Off course hunting and climbing products are expensive but you can choose from different price categories.

Product
Bass Pro Shops especially sells hunting, fishing and camping products. They carries a number of housebrands, like Bob Timberlake, Redhead, Johnny Morris Reels and White River. The Bass Pro Shops are not only about shopping goods but they also organise different events, like: Kids camp, astronomy club, fish feeding and hunter classes. When you want to spend your spare time outside you can stay in one of the hotels that are properties of Bass Pro Shops. The products they are selling are high quality and from popular brands, this is important because the target groups expect high quality material. If you look at the numbers of customers you can conclude that they do not have to change anything about the product.

Promotion
Bass Pro Shops promote their stores in several ways. They have for example discount coupons on websites and in magazines and you can get free catalogues. They also organise events for adults and children. This is another way to promote the Bass Pro Shops. Bass Pro Shops has also tv-commercials for special occasions to get more customers. Lastly they newsletters all over America, you can also get one in your mailbox.


Resources:
http://en.wikipedia.org/wiki/Bass_Pro_Shops
http://www.rei.com
http://www.basspro.com
http://www.ultimatecoupons.com/coupons/bass_pro_shops_coupons.htm
https://basspro.custhelp.com/cgi-bin/basspro.cfg/php/enduser/std_adp.php?p_faqid=29&p_created=1100616396&p_sid=Tlaz8pak&p_accessibility=0&p_redirect=&p_lva=&p_sp=cF9zcmNoPSZwX3NvcnRfYnk9JnBfZ3JpZHNvcnQ9JnBfcm93X2NudD0xMzksMTM5JnBfcHJvZHM9JnBfY2F0cz0mcF9wdj0mcF9jdj0mcF9zZWFyY2hfdHlwZT1hbnN3ZXJzLnNlYXJjaF9ubCZwX3BhZ2U9MQ**&p_li=&p_topview=1